SEO Tutorials for Beginners
An Example of keyword Research Using Google Adwords Tool
Field example for keyword research
SEO Tutorials for Beginners
FRIday, 11th November 2011 @ 12 pm
by Yellow Spirit
After you know how to do the keyword research using google adwords tool you will be ready for strat the optimization procedure. keyword research is lies in heart of whole seo. this example is for making sure you get the proper idea.
Now you are about to write an article. Before writing the article first you need to make a keyword research so that you can put all the necessary keywords on your article. How can we start that? Here is an example of how you choose your keywords form a keyword research performed by Google Adwords Tool.
“Search Engine Optimization is the technical way of arranging your webpage content so that the chance of your webpage to be on the top of the search eninges search result increases”
Let I am about to write an article about “SEO Keyword Research” which will be the one of page of my site. Better if you don’t think about the whole site and just focus only on the article. You can search for the whole site keywords and then categorize them for different pages. On this case I will just consider a single page and with my content.
So the first think I need to do is to guess some theme words. In this case let my guess is "SEO Keword Research , Keyword analysis, SEO keyword" etc.I type these words on “Find keywords” section; left uncheck the “Only show ideas closely related to my search terms” checkbox. Also check the “Exact” Checkbox and uncheck the “Broad” checkbox from “Match Types” section. Left advanced option default except only change the “Filter ideas” value to a Local monthly search of 500, means which keyword is locally searched more than 500 times will be included into search. I do it to reduce the unnecessary keywords. But when doing search for the very first time keep it 0 and then after a search monitoring the numbers put the value. Then I press the search button. Something like the following picture.
Lots of search ideas will appear on the screen. Now I need to find out the best keywords form this big list. First sort the list according to Global monthly search (if your target is the local market then select your location and sort them after monthly local search) and then download all the keywords in style sheet from download option of Google adwords tool. You see there are some columns with keyword idea such as Global monthly search, local monthly search, competition. The competition column denotes the status of the keywords. Higher competition value means higher no of sites are optimized with this keywords; hence if you are making a new site then your appearance probability will decrease. So better go for the less competitive keyword with higher number of search.
Go through every keywords, delete similar, delete irrelevant keywords, delete very low rate keywords or unimportant keyword and make your list smaller. Also you can create your own rules to follow. Finally make your list small enough to use in your content. Don't go for a long list of keywords, as you can't put them all into one page. After research my short listed words are as follow:
You see on my research I try to short them according to relevancy, search amount and competetion. The more time your spend in keyword analysis the better you will do and the more better optimize your site.
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