SEO Tutorial for Beginners
Google Adwords Keyword Tool
A Free Keyword Research Tool
SEO Tutorials for Beginners
FRIday, 11th November 2011 @ 12 pm
by Yellow Spirit
by Yellow Spirit
Google ADwords tool makes it possible for us to do our own site SEO as almost all quality keyword research tool cost money and with out keyword research SEO is not possible and we are not interested in wasting money for SEO.
Google AdWords Keyword Tool is a very handy tool for SEO keyword research job and another main reason for using this is using adwords tool is free. Though Google Adwords is not itself a direct keyword analysis tool but in a way it can be used for keyword research. Google Adwords actually is the Google’s main advertising product and main source of revenue. It is related to PPC (Pay per Click). You don’t need know about PPC for keyword analysis. On this SEO Tutorial we will see how we will use Google Adwords tool as our free keyword researcher.
“The other keywrod research tool available are wordtracker, keyworddiscovery etc but they cost money for full unlimited use.”Using a Keyword tool is a must thing for SEO, without a keyword tool keyword analysis is not possible and hence not SEO also possible. But it's also not economically logical for all to use paid keyword tools, there Google Adword tool comes like an solution as it is free, accurate what we need.
Secrets of using Google Adwords Tool
Step by step Tutorial for using Google Adwords Tool as Free Keyword Research Tool
SEO Tutorials for Beginners
So you want to use adwords tool as your free research tool then you need made some change before you can do it. it is very simple indeed. just follow the article.
If you have a gmail account then you needs not to sign up, just go to adwords.google.com(or search on Google for “Google AdWords”) and sign in with your existing gmail account. If you don’t have one, create a new one.
“Google give a lots of application access. One email address in gmain will open the door to access all the application.”After signing in your Google Adwords account from main navigation menu go to “Reporting and Tools -->Keyword Tool”.
You will find thus Adwords section page something like as below but as Google updating too fast it can be changed. For the ease of understanding I divided the page into parts and now I will show what portion do what?
The section marked with 1 on the picture is "Find Keyword" box where we put the keyword phrases that are related with content and make search to find out what people typing to find out the related contents. The other two boxes Website and Category are not needed when you research keywords and usually left blank while researing keywords. But with website box you can make search for specific url keywords. Means you can use you competitor url and search for their keyword ideas with this website box. And the Category box filters the searching area. When using the keyword search keep these two blank.
Do not check the “Only show ideas closely related to my search terms” check box under “Find Keyword” section,if you check it then the search criteria will be limited if you not check it then it will give your search lot more flexibility of variation that we want. It is marked as number 4 on the above Google Adword Keyword tool picture.
The most important thing by which we turn these Google Adwords PPC tool to Keyword research tool is the Match Type option marked as 3 on the picture. You see there are three check boxes on this, Broad, Exact and Phrase. By default Broad check box is checked. It is actually for PPC purpose. Before make any search first uncheck this Broad check box and then check the Exact Check box
The next section "Include Terms" and "Exclude Terms" makes your search compact. On "Include Terms" box you can add keywords that your search must include and in "Exclude Terms" box you can add keywords that your search must exclude. Use this when you are 100% sure about these. You can rectify unwanted search with this.
From Advanced option you can select your local region and language target reason if you have any. Also you can check “Include adult ideas” check box if you think it should. From “Show Ideas and Statistics for” Drop down menu you can select your targeted device. And from “Filter ideas” you filter your targeted area keywords minimum search to take into account for a compact result.
“Again as a reminder the most import change you have to make before keyword research using Google Adwords Tool is to uncheck the Broad checkbox and Check the Exact checkbox from mathch types, don't forget it.”
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