SEO Tutorials
URL Optimization for SEO
FRIday, 11th November 2011 @ 12 pm
by Yellow Spirit
“If and only if the site is for a company then named it after company, otherwise try to relate the URL with site content.”
URl is the main identity of a webpage. the optimized url should be such that from the url name one can get the idea about the content.
URL, address of a web page is one of the most important components of a webpage from SEO respective point of view. Putting keywords in the file and the directory name helps search engines to have information about your page. The common problem we see in most of the url is that they are not SEO url or well optimized url and convey no information about the site.
First let us see a URL structure. URL starts with the domain name along with the sub-domain www. Next we can have directory which is equivalent to folder in our hard disk. And can have files on these folders with different extension like html, xml, php etc.
If you still not publish your site on the web then think about URL SEO respective view, but if you site is already published don't worry think about rewriting url for SEO.
For SEO URL or URL rewriting the following SEO URL rewriting tips can helps, have a good look of them.
One, it is a very good practice to differentiate between files and directories. You can differentiate them by providing file extensions properly such as html, htm, php etc. So have extension in your SEO URL structure.
Two, your url should not have more than two or three directories because long url after a certain limit not evaluated by search engine and hence can be a waste of keywords.
Three, always put the strongest keyword as the file name for SEO URL.
Four, on multiple phrase file name or directory name separate each word by a dash (-), not with underscore (_). I don't the reason, but Google recommends dashes over underscore. So it is good to follow their rules for a better URL SEO optimization.
Five, as on the main domain name if it consists of multiple words then use title case means use capital first letter of the words.
Six, it may not possible to put keywords on main domain it is understandable. Because most of the domain names are named according to company name, but if you don't have that kind of restriction then use keywords instead rather than any fancy name for better SEO url optimization.
Seven, always use keyword phrase as directory name.
Example: here is a very good example of SEO URL:
Compare the following two url about a keyword research:
www.sitedomain.com/latestnews.html wtih www.sitedomain.com/keyword-research/keyword-research-news.html Which one is looking better, of course the second one, it has vital keywords in it, so before naming each file and folder, don't forget to make them SEO friendly.
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