Page Content Selection for SEO
FRIday, 09th November 2011 @ 12 pm
by Yellow Spirit
“Text is the best page content with respect to all when SEO is mainly considered.”
To understand why page contents like images, flash and pdf are not useful for SEO and also why we should not use frames, iframes and popup when SEO comes first. And to know to attribute we should fulfil while using these content.
Page content is the heart of a website. Other then page appearance it is the whole idea of the site. As at last people will see how they are benefited from your site. Page appearance is important as people will be interested to go through your site, when your page appearance make them interested, but above all first you page need to come first on their search result and only then your page appearance will matter. So page content come first for on page SEO respective point of view and you should know which content is useful and which one is not. .
From SEO point of view Text is the top most important thing. Your site should have enough text type data, as search engines bot hardly understand other types of data. Text format is the most SEO friendly compared with others.
The other most commonly used components are images (JPEG, GIF, PNG etc), flash content (swf files), PDF etc. No doubt they all can make your site appearance much better. But they don’t ranked well. It does not mean we won’t use them; of course you use them but don’t use them alone to make a site. Any interactive component in a well optimized site improves you site attraction to people.
In many sites I see that people use images with only text, it’s just a waste of keywords as search engine don’t understand them. Sometimes people do that because they can decorate text much better in images. But don’t use these types of unnecessary image if you don’t have to rather use text. Where you must use image or other components other then provide enough description anyhow in text.
Make a search about anything and point out how many swf or pdf site comes in your search result. You can see the difference yourself.
There are Good reasons to use frames, iframes and popups but there are problems in SEO point of view.
First, files within frames are often orphaned appearing in the search result outside the navigational context they are designed for. And Secondly, framed pages reduce the nicely optimized pages.
Frame allows putting several pages in web browser at the same time. Suppose on one website three frames are used, one frame for navigational bar, one frame for title bar and another for the content bar. Clicking on the navigational bar can change the page in the content frame. They could be useful but the problem is, frames indexed separately by search engines and appear as a website on the search result. On this case if only the content frame appears in the search result and anyone clicks on it he won’t see the title bar or the nav bar but only the orphaned content portion. You can improve this situation by providing site navigation in all framed pages so that people can go you main page from the orphaned page.
Iframes are the internal or the inline frames document that are framed inside another document but the above problem still remains the same as the search engines index the iframed documents as separate page hence appeared as orphaned page without navigation. So why you will mess around with using this if you can do it in other alternative way.
Popup is another content that should be avoided. Popup is the small windows that appeared after clicking certain links on the page. They are useful for providing information. But they hold the same problems described above. Hence they are also a waste of useful keywords.
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